Setting a reasonable and realistic fan campaign goal is essential to a successful fan campaign. It’s important to set a fair goal for the backers, even if backers mostly back a fan campaign with their hearts and not their wallets. Note that you are only sharing your revenues with your backers for one year, meaning the appreciated goal counts for that one year only.
Is this your debut release, or do you have less than 100k streams on one song?
Creating a fan campaign is a great way to grow your fan-base and launch your music career. If this is your first release, or if you haven’t passed 100k streams on one song yet, the payback goal should be a maximum of 100k streams.
Are you an up and coming artist with more than 100k streams on a track, or an already established artist?
The maximum payback goal you can set is decided by your most streamed song. Example: One of your most streamed songs has 1 million streams on Spotify. Then your payback goal should be set to 1 million at most.
Is there a strong reason for you to believe your debut song will stream more than 100k the first year, like it being a part of a TV-commercial or other big activities? Let us know when you submit your fan campaign in the message to moderators.